A staunch perfectionist, he believes that in order to create, inspire or dazzle the world all we need is a brilliant out-of-the-box idea. He was relentlessly looking for that one idea that would kick him out of the bed and make him run to work with a renewed zeal. And he ultimately found it in 2002 when he founded Monkey Wrench.

Creativity cannot be acquired at a fancy institution with a flawless degree.

'I believe in order to create, inspire or dazzle the world; all we need is an idea. Once you’ve cracked an idea and figured out who will laugh or relate to it the most, that’s marketing for you. These things cannot be learnt in textbooks,' says Joshi.

Everyone's big daddy at Monkey Wrench, Shah has always been fascinated by creative work - be it a beautiful illustration or an eye-catching line - it’s the love for pixels and words that drove him to create Monkey Wrench solely dedicated to a bunch of people who share the same love as him.

'On a regular Sunday afternoon, while chilling and debating over a good name for our graphic design studio, a hard nut fell on my head and cracked an idea open. I told Joshi excitedly, ‘I have a name.’ And that’s how our baby, Monkey Wrench let out its first cackle,' says Shah.

With an unbridled appetite for wanderlust, Kusumanjan has always believed in travelling the uncharted roads. It's no wonder then that after graduating from St. Xavier's College, Kolkata with a degree in commerce, he decided to work with Teach for India - where he learned how communication and marketing can bring about a positive impact in the lives of people. This, in turn, led him to the corridors of Response India and JWT, India - where, for the last eight years, he has been working with clients like Tata, Linc, Exide, Joy and more.

There's no shortcut to success. Hard work and belief in one's abilities can move mountains - that's what Tamal lives by.

An ardent believer that brand-building in the post-digital world is about impactful, insight-driven brand communications and delightful, user-centric digital experiences. He is particularly excited by what’s possible when agencies and brands act like tech startups. He swears by the storytelling potential of placing innovation and data at the centre of brand campaigns.

Having done that over 10 years with a gamut of agencies like— Saatchi and Saatchi, Genesis, Blue Stockings Communications and more. He has added value to a wide range of sectors with brands like- ITC, Dabur India, Kent, Tata Metaliks, Zee Entertainment Network, Amway, GKB Opticals, Times of India, Govt of W.B and more.