Question

How do we introduce an Indian perfume in an international market?

Answer

By designing an aspirational brand perception.

Synopsis

When Arochem decided to launch this particular perfume range in the Dubai market, the challenge was to build acceptance in a foreign market using the key Indian motifs/elements that define India.

India is the epitome of royalty and aristocracy. The art and architecture of India speaks nothing short of grandeur. Thus, drawing inspiration from an iconic piece of architecture - we devised the Arochem Taj Series - using a distinct Indian pattern that marked everlasting eminence.