How do we plan a hassle-free Durga Pujo outing in Kolkata?
By launching a must-have Kolkata Nukkad Pujo Guide through an exciting campaign.
Durga Puja is a grand affair that brings the entire city of Kolkata to a standstill. Almost 5,000 marquees or ‘pandals’ occupy the streets of Kolkata and each pandal attracts around 300,000 people every day during the 5-day festive period. As a result, the city witnesses a stark dearth of parking spaces. Also, because of the massive crowd, people are often clueless when it comes to selecting from amongst the many eateries and pandals in the city. Taking cues from the mythological and traditional elements of Durga Puja, we developed a digital campaign to drive people towards the Kolkata Nukkad Pujo Guide online.
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