How do we refresh a home appliance brand with consumers after 10 years?
Through an exciting product campaign that depicts daily life at home
The brief was to re-awaken Polar - a national home appliance brand in India - that was almost invisible in the last decade. Using traditional rural artform, we've conceptualised a series of daily life scenes that gained popularity. Daily scenes like eating a meal together, bathing, ironing are everyday tasks that found familiarity & association with our TG. Thus, the illustrations became relevant & the brand re-entered old homes while appealing to new buyers.
Learn beyond grades
Marks don't define everything. Said the geniuses.
How pink redefined packaging
Brightening homes, increasing sales
Customized quality printing
Using Kalighat Patachitra to depict the art of customization.