How can we tell worried parents that marks don't define brilliance?
By simply sharing actual proof of geniuses who weren't born geniuses.
In India, marks are one of the primary parameters of judging a child's worth and children are constantly subjected to comparisons by their parents. The campaign for Supra highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness.
How pink redefined packaging
Brightening homes, increasing sales
Customized quality printing
Using Kalighat Patachitra to depict the art of customization.