BRIEF
To develop a fitting brand name for a 100% fruit juice brand and create an identity and corporate collaterals that cue deliciousness, refreshment, thirst and happiness.
CHALLENGE
To stand out as a brand that can instantly push the consumer to purchase a bottle of 100% fruit juice. In other words, we had to equate delight, satisfaction, energy with a bottle of juice.
SOLUTION
We created a compelling rendition of brand ZEOO - named by us - using bright, happy colours that had elements of deliciousness, nature and happiness.