To create a logo design and a product range that imparts authenticity and establishes a natural character to the brand that appeals nationally and internationally.
To break through the prevailing clutter by endorsing the purest properties of fragrance – attar.
We started from the roots. We chose a name for the brand – Attar – that is the raw, natural concentrate of a perfume. We retained familiarity and easy identification of the product amongst our TG, so that they wouldn’t feel they’re using a foreign product.