To create a unique identity for a dhaba chain in the city, that was already a renowned name.
Our challenge was to uplift and seperate the identity of brand Azad Hind, from the branding of its sponsors. There was a time when the identity of Azad Hind was getting overshadowed by the branding of bigger brands like 'Pepsi'. People started recognizing Azad Hind as the Pepsi dhaba.
We worked on the insights of the brand and keeping the dhaba feel intact, we brought out a colourful identity for the brand that was uniquely offbeat and helped in bursting the branding confusions too.