A renowned hotel chain was expanding to different cities in India, they wanted us to take care of the branding for the same.
Our challenge was to imbibe the polo tower spirit into every identity we create. Also we had to keep in mind the ambience factor, that differed according to locations for the hotel industry.
We came up with a dynamic identity. The identity was not only unique but carried a location specific detailing that separated each Polo Tower project from the other, yet helped in unifying the brand under one identity too.