To conceptualize and execute a social media post for Linc on the occasion of New Year.
To come up with an idea that is remarkably different from the many New Year social media posts for different products that we are usually exposed to.
We took a minimalist approach with this project. Here, the alphabets 'L' and 'I' of the Linc logo were reversed and the reversed letters resemble the number 17, thus very cleverly representing the year 2017. This in turn also resonates with the idea of turning over a new leaf in the new year.