To establish a multi-location print shop in every corner of Kolkata, that’s fully equipped to develop and print design elements and even customize event kits for press conferences
To position a print shop as the ‘friendly neighbourhood corner’ where things get done easily. A place that’s accessible, dependable and at the same time funky.
Our first kick arrived with the name Nukkad which means ‘corner’ in Hindi. Thereby, tackling the multi-location benefit of the print shop. We derived a fun, illustrative method to communicate their specialties and functions by capturing the objects or things that are relatable to every Nukkad of Kolkata.