Pitter Platter was about to tap into the space of exquisite crockery in the city by launching a multi-brand outlet, harbouring all the top international tableware brands under one roof. Starting with an iconic name to a full-fledged press campaign and subsequent collaterals – we were handed the complete creative duties of the brand.
This was the first time a store of this nature was launching in Kolkata. We had to derive a clutter-breaking rendition to introduce a store that had it all without being boring.
What started out as an evening chat with the client to discuss a corporate identity, turned out into a fully ‘irresistible’ press campaign. We went on to develop a bank of collaterals from DM’s, posters and newspaper inserts to support this multi-brand outlet.