A leading tableware outlet in the city, Pitter Platter wanted to make its presence felt in the city during the Pujas with a loud drumroll. Besides sending festive greetings to the Kolkatans, the brand wanted to pull people to its outlets through an attractive press ad.
During the festive season, a large number of brands occupy the pages of all the major newspapers with its ads. It was our task to make Pitter Platter stand out among those many ads and grab the attention of the reader through a catchy, creative content.
We first listed down the important objects that represent the very essence of Durga Puja before we settled on the dhaak. As seen in this work, the plates and the spoons make up the dhaak and its sticks. Through this particular ad, we not only capture the spirit of the Puja but also establish the brand by creatively depicting its tableware.