A cafe with the theme setting of Paris, floats into the city to woo the taste buds of Kolkata.
Our challenge was to imbibe the essence of Paris in our designs. Juxtaposing the idea of Boulevard in the identity was also a necessity to set the cafe apart from the ongoing cafe trend in Kolkata.
When we stepped into the shop in the making, we could only listen to the interesting stories of Paris streetside and our imagination ran wild. We decided to blend subtlety with street smartness. Thus was bron the colourfully elegant identity for Grand Boulevard.