To create a fresh, invigorating identity for a fruit juice parlour. Right from the naming of the brand to developing a complete interactive communication strategy, we had full freedom to shape Kolkata’s healthiest spot.
Our biggest challenge was working with young entrepreneurs who were plunging into a full-fledged business that’s new in Kolkata.
Fortunately, we were lucky enough to feed our insatiable thirst for creativity. Be it interesting DM ideas, interactive in-shop posters or quirky posts on Facebook – we offered The Yellow Straw a playground full of exciting communication. No idea was ever too bizarre for them and they gladly accepted our thought-flow.