To create effective communication for a new pen that writes in bold with added pressure and writes in light when you release the pressure. Equipped with a revolutionary Air Tip Technology, this interesting pen has the power to adapt your writing style.
To bring out this dual personality of writing in bold + light in a single piece of communication visually that instantly highlights the proposition of the pen.
We created a funny illustration of mismatched body parts of a body builder to highlight the USP of the pen in one go. The message was clear at a glance.