Question

How can we strengthen the shine of a reputed diamond brand?

Answer

Through a minimalistic & redefining identity revamp!

Synopsis

The different facets/cuts of a diamond inspired us to form a minimal, sophisticated structure that defined the gem subtly without taking away the elements of premiumness and elegance. The symbol of love was thus eternalised through simplicity.

Other Projects

Calendar Design I Social Media Collaterals I Digital

Rural art empowers Polar home appliances
Bringing ease & efficiency closer home in India

Exhibition I Stall Design I Social Media

Learn beyond grades with Supra
Marks don't define everything. Said the geniuses.

Rebranding I Design Language I Positioning

How pink redefined Nordusk's packaging
Brightening homes, increasing sales

Print Campaign

Joy Honey & Almonds
The power of ingredients vs impracticality

Social Media Campign

Nukkad Pujo
Promoting the best of Kolkata's durga pujos in every 'nukkad' through a pujo guide