Adra
Branding, Brand identity, Gift items
Adra is a brand where everyday essentials transform into tokens of joy. Every creation of theirs is a blend of innovation, functionality, and craftsmanship. Adra positions itself as a thoughtful gifting brand, one that celebrates creativity, sustainability, and the joy of giving.
Adra desired a unique identity that could capture its essence as a brand for gifting and meaningful expression. The challenge was to create a premium yet approachable and contemporary visual language that could resonate with both functionality and emotion.
We built Adra’s identity around the idea of endless possibilities, wrapped as a gift. The logo became the centrepiece of this thought. The “RA” of ADRA was designed as a flowing ribbon, with the “R” intentionally left slightly open to evoke the feeling of unwrapping a moment of anticipation and celebration. The “A” forms, inspired by delicate petals, symbolise joy and surprises waiting to unfold. The colour palette was chosen to be bold and vibrant, ensuring Adra feels lively & modern. Together, these elements created a distinct identity that positioned Adra as a curator of thoughtful experiences.
