Sawansukha
Jewelry, Campaign
With over 250 years of heritage, Sawansukha has long redefined the art of jewellery, seamlessly weaving timeless tradition with contemporary elegance. Revered globally for its intricate craftsmanship and regal legacy, the brand has been synonymous with heirloom and bridal creations that command admiration.
However, this very perception became a challenge. While Sawansukha’s legacy pieces enjoyed iconic status, its everyday jewellery remained understated — less visible in a market that primarily associated the brand with opulence rather than lightness.
Our solution was in a strategic shift of focus. Bringing the “everyday” category right up to the forefront with a word like “Daily” and fortified further by showcasing the jewellery upon a calendar. Fluid ribbons and a clean, minimal visual language complements the ease and versatility of lightweight jewellery.
For a brand that celebrates inclusivity and individuality, the campaign made the audience — “She,” “Her,” and “They” — the stars of the communication. Adding to that an action that comes from a place of preference, personal style, and trust in the brand, we successfully established Sawansukha as a name that people choose to flaunt and love daily.