Siddha Blu
Real estate, Campaign
Established in 1985, Siddha Group brings over three decades of expertise in crafting quality residential spaces. With a legacy built on innovation, Siddha Group has always believed that a true home is one that offers a sense of freedom — a space where comfort and openness come together effortlessly. Their latest landmark, blù, is a testament to this vision — through this project, they wished to envision a life that celebrated space and freedom.
To bring this vision to life, we chose to narrate a story through contrast as a storytelling device. We illustrated the metaphor of living within a “confined space”, the very opposite of what blù stands for, and placed the royals of nature inside it. The thought was simple yet powerful: even the most majestic beings lose their splendour when restricted. In the same way, homes that lack space and openness cannot embody true luxury for those who seek elevated living.