Supra
Stationery, Campaign
Supra Pens is all about making writing a joyful experience. Powered by cutting-edge Swiss technology, Supra is committed to delivering a smooth, effortless writing journey that elevates the everyday act of putting pen to paper.
To introduce their latest innovation—Supra Scoop—the brand sought a narrative as vibrant and distinctive as the product itself: colorful, whimsical, and bursting with Gen Z energy. The goal? To make writing look as cool as the pen feels. So, how did we slay the launch? By transforming the pen from a simple writing instrument into a bold lifestyle statement. We positioned Supra Scoop as a natural extension of one’s personality—an accessory that completes the look. Each colorful variant was styled to reflect a mood, placed in vivid, relatable everyday scenes. The result? A pastel-powered visual story where every hue told a tale, turning Supra Scoop into a must-have accessory for self-expression.