How do we establish a royal fashion brand uniquely?
Through a brand identity that marks aristocracy & class.
The challenge was to amalgamate the three factors of royalty, class and vintage-appeal to create a distinguished mark of Anushree Patodi as a selective and high-end bridalwear brand. We traced our steps back to the elements of India that reflected all three factors - the classic peacock, the royal elephant & the decorative lotus. The essence of aristocracy for each element was portrayed within a water droplet that kept changing each element, thus creating a dynamic & adaptive logo which represented old Indian culture.
Supra German StallSupra Made In India
Onaya's fashion for a causeAwakening the urban youth to a fresh trend
Grooming up with X-MenForaying into men's personal care
Rush for the best chickenBrand Nomenclature & Identity
What makes Arochem's perfume bottle aspirational?Building brand perception