How do we establish a royal fashion brand uniquely?


Through a brand identity that marks aristocracy & class.


The challenge was to amalgamate the three factors of royalty, class and vintage-appeal to create a distinguished mark of Anushree Patodi as a selective and high-end bridalwear brand. We traced our steps back to the elements of India that reflected all three factors - the classic peacock, the royal elephant & the decorative lotus. The essence of aristocracy for each element was portrayed within a water droplet that kept changing each element, thus creating a dynamic & adaptive logo which represented old Indian culture.