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Why Hiring a Branding Agency Is the Best Investment for Your Business

Oct 17, 2025

WW International, Inc., formerly known as Weight Watchers International, Inc., is a global brand based in the United States, widely recognised for its weight management, fitness, and wellness programs. Founded…

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Why Monkey Wrench Is the Creative Choice for Brochure Design

Oct 13, 2025

How do most people see a typical real estate brochure?Pages filled with company information, aerial shots of the property, smiling faces strolling in landscaped gardens and glossy pictures of amenities.…

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What Startups Should Know Before Hiring a Branding Agency

Sep 26, 2025

There’s a popular saying among marketers: to be successful, you first need a garage. Why? Because some of the world’s most iconic brands—Apple, Microsoft, Amazon, Google and Disney—were born in…

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Branding vs Marketing: What Branding Agencies Actually Do

Sep 24, 2025

Interestingly, the word “brand” comes from the Ancient Norse word “brandr,” meaning “to burn.” In its earliest use, it referred to burning wood, and later, the practice of branding cattle…

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Professional Brochure Design and Its Relevance in the Age of Screens

Sep 22, 2025

When you hear the word brochure, what pops into your head? A small, folded booklet you grabbed at an exhibition, only to lose under a bed or tuck away in…

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Packaging Design Trends Guiding Kolkata’s Next-Gen Brands

Sep 16, 2025

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”— Jim Henson, Iconic American Puppeteer and Founder of The Jim Henson Company…

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Cracking the Code: Proven Strategies for Social Media Marketing in Kolkata

Sep 11, 2025

Remember Sujoy da and Puchki? The couple who stole hearts during Durga Pujo with their adorable chemistry. Their untold love story felt so real that Bengalis embraced them as if…

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How Packaging Builds Brand Identity: Digging Deeper Into the Wrapper

Aug 8, 2025

A few years ago, Heinz launched a striking campaign titled “Even When It Isn’t Heinz, It Has To Be Heinz”. The visual featured someone refilling a Heinz bottle with a…

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Why Glocalization Works: 8 Insights from the Best Marketing Agencies

Jul 10, 2025

Trends are at the heart of today’s marketing—but what truly makes something trendy? It’s all about connection. Relatability is the hook that pulls people in. And what’s the trendiest force…

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Top 8 Traits of the Best Advertising Agencies in Kolkata

Jun 11, 2025

Before we dive into what makes a marketing agency truly stand out, let’s start with a fun example. In 1993, milk sales in California were on the decline. To combat…

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SEO ft. AI: 4 Ways This Collab Is Transforming the Marketing Landscape

May 16, 2025

There’s a running concern among marketers these days—AI is here to revolutionise traditional methods of marketing. Elevating visuals, banners, ads, codes, presentations and content with ease. So, what does it…

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The Reel Deal: How Reels and Stories Are Impacting Brand Awareness

May 7, 2025

Have you ever heard of Ganji Chudail? We bet you have!An animated, quirky, green-skinned, bald witch who has a better social life than most of us. Majedar Kahani (Funny Story),…

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Marketing targeting Millennials vs Gen Z: Why One Size Doesn’t Fit All

Apr 29, 2025

90s kids hate to admit they’re not kids anymore—they’ve grown up. But what they hate even more is that Gen Z has also grown up, perhaps even faster than millennials.…

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From Mad Men to Machine Minds: How AI Is Rewriting the Advertising Strategy

Apr 23, 2025

Black Mirror, Season 7 is out, and from the first episode, we begin to question reality. Sometimes scary and always bizarre. A dystopian future. The dark side of pushing near-future…

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5 Reasons Why Trends in Digital Marketing Are Hitting the Right Spot

Apr 17, 2025

Recently, COVID-19 and the global lockdown marked their fifth anniversary—and people are still talking about that time. But how? Surprisingly, most aren’t recalling the deep isolation and connectedness, they’re remembering…

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7 powerful ways start-ups can win with local advertising

Apr 3, 2025

Most marketers believe that “start-ups don’t have the budget for local marketing” or “only brick-and-mortar stores benefit from local advertising”. These beliefs often limit opportunities, preventing potential businesses from reaching…

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