How do we introduce an Indian perfume in an international market?
By designing an aspirational brand perception.
When Arochem decided to launch this particular perfume range in the Dubai market, the challenge was to build acceptance in a foreign market using Islamic motifs/icons of global landmarks that anybody from around the world can easily recognise.
One such icon is the dome of Taj Mahal, one of the seven wonders of the world. It is the epitome of royalty and aristocracy, speaking nothing short of grandeur. Thus, drawing inspiration from this iconic piece of architecture - we devised the Arochem Taj Series - using a distinct architectural pattern that marked everlasting eminence.