How do we call-out to chicken lovers?
By branding the one-stop chicken delight destination - Chicken Rush!
Yummily, juicily, heavenly - words fail on the tongue - with the right bite of chicken delights. We wanted to cue the emotion of happiness, brightness and joy with the taste of chicken. Thus, the nomenclature specifically had "Chicken" in the brand name that wouldn't confuse or clutter the mind of the TG and build further excitement with regard to the range of products.
Rebranding a popular cafe based on popular culture