How do we refresh a home appliance brand with consumers after 10 years?
Through an exciting product campaign that depicts daily life at home
The brief was to re-awaken Polar - a national home appliance brand in India - that was almost invisible in the last decade. Using traditional rural artform, we've conceptualised a series of daily life scenes that gained popularity. Daily scenes like eating a meal together, bathing, ironing are everyday tasks that found familiarity & association with our TG. Thus, the illustrations became relevant & the brand re-entered old homes while appealing to new buyers.