How can a sanitary napkin brand normalise the topic of menstruation?
By educating and encouraging men to talk about it freely
Menstruation is still a topic of discomfort - a topic that is limited to a women’s forum only. It's simple biology. But unfortunately people are still uncomfortable to say "periods" or "sanitary napkins" out aloud. According to a survey, it was concluded that men were hesitant to purchase a sanitary napkin for their partners/wives at a chemist shop or discuss the hormonal or bodily repercussions of menstruation with them. Thus, Titlee decided to do away with this stigma and educate men upon the much hushed topic by using men as primary ambassadors to talk about periods normally.