How AI Is Revolutionising Packaging Design in India
Dec 1, 2025In India, the expectations placed on packaging design are shaped by two dominant consumer groups. On one side, we have value-conscious and convenience-seeking buyers who prioritise clarity, affordability, and everyday…
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The Future of Branding: How Kolkata’s Leading Brands Are Evolving Their Identities
Nov 14, 2025In Kolkata’s bustling start-up ecosystem, one brand stands out for having made the leap from city-centric to national: Dot & Key. Founded by Kolkata-based duo Suyash Saraf and Anisha Saraf…
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How to Choose the Right Branding Agency in Kolkata
Nov 7, 2025A brand is not something you can see or touch; it is something people feel, trust, and remember. It lives in the emotions and experiences your audience builds around it.…
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How Professional Brochure Design Boosts Marketing for Startups and Enterprises
Oct 31, 2025The phrase "know the time without seeing you have 1,249 unanswered emails" was part of a brilliant Timex billboard campaign that poked fun at the chaos of modern smartwatches. The…
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What Makes Monkey Wrench the Go-To Advertising Agency for Startups?
Oct 27, 2025Managing a startup is exhilarating but equally challenging. You have the josh, the enthusiasm, and the spark of a new idea ready to disrupt the market. Yet enthusiasm alone doesn’t…
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Why Hiring a Branding Agency Is the Best Investment for Your Business
Oct 17, 2025WW International, Inc., formerly known as Weight Watchers International, Inc., is a global brand based in the United States, widely recognised for its weight management, fitness, and wellness programs. Founded…
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Why Monkey Wrench Is the Creative Choice for Brochure Design
Oct 13, 2025How do most people see a typical real estate brochure?Pages filled with company information, aerial shots of the property, smiling faces strolling in landscaped gardens and glossy pictures of amenities.…
Read MoreWhat Startups Should Know Before Hiring a Branding Agency
Sep 26, 2025There’s a popular saying among marketers: to be successful, you first need a garage. Why? Because some of the world’s most iconic brands—Apple, Microsoft, Amazon, Google and Disney—were born in…
Read MoreBranding vs Marketing: What Branding Agencies Actually Do
Sep 24, 2025Interestingly, the word “brand” comes from the Ancient Norse word “brandr,” meaning “to burn.” In its earliest use, it referred to burning wood, and later, the practice of branding cattle…
Read MoreProfessional Brochure Design and Its Relevance in the Age of Screens
Sep 22, 2025When you hear the word brochure, what pops into your head? A small, folded booklet you grabbed at an exhibition, only to lose under a bed or tuck away in…
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Packaging Design Trends Guiding Kolkata’s Next-Gen Brands
Sep 16, 2025“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”— Jim Henson, Iconic American Puppeteer and Founder of The Jim Henson Company…
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Cracking the Code: Proven Strategies for Social Media Marketing in Kolkata
Sep 11, 2025Remember Sujoy da and Puchki? The couple who stole hearts during Durga Pujo with their adorable chemistry. Their untold love story felt so real that Bengalis embraced them as if…
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How Packaging Builds Brand Identity: Digging Deeper Into the Wrapper
Aug 8, 2025A few years ago, Heinz launched a striking campaign titled “Even When It Isn’t Heinz, It Has To Be Heinz”. The visual featured someone refilling a Heinz bottle with a…
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Why Glocalization Works: 8 Insights from the Best Marketing Agencies
Jul 10, 2025Trends are at the heart of today’s marketing—but what truly makes something trendy? It’s all about connection. Relatability is the hook that pulls people in. And what’s the trendiest force…
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Top 8 Traits of the Best Advertising Agencies in Kolkata
Jun 11, 2025Before we dive into what makes a marketing agency truly stand out, let’s start with a fun example. In 1993, milk sales in California were on the decline. To combat…
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SEO ft. AI: 4 Ways This Collab Is Transforming the Marketing Landscape
May 16, 2025There’s a running concern among marketers these days—AI is here to revolutionise traditional methods of marketing. Elevating visuals, banners, ads, codes, presentations and content with ease. So, what does it…
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The Reel Deal: How Reels and Stories Are Impacting Brand Awareness
May 7, 2025Have you ever heard of Ganji Chudail? We bet you have!An animated, quirky, green-skinned, bald witch who has a better social life than most of us. Majedar Kahani (Funny Story),…
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Marketing targeting Millennials vs Gen Z: Why One Size Doesn’t Fit All
Apr 29, 202590s kids hate to admit they’re not kids anymore—they’ve grown up. But what they hate even more is that Gen Z has also grown up, perhaps even faster than millennials.…
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From Mad Men to Machine Minds: How AI Is Rewriting the Advertising Strategy
Apr 23, 2025Black Mirror, Season 7 is out, and from the first episode, we begin to question reality. Sometimes scary and always bizarre. A dystopian future. The dark side of pushing near-future…
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5 Reasons Why Trends in Digital Marketing Are Hitting the Right Spot
Apr 17, 2025Recently, COVID-19 and the global lockdown marked their fifth anniversary—and people are still talking about that time. But how? Surprisingly, most aren’t recalling the deep isolation and connectedness, they’re remembering…
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7 powerful ways start-ups can win with local advertising
Apr 3, 2025Most marketers believe that “start-ups don’t have the budget for local marketing” or “only brick-and-mortar stores benefit from local advertising”. These beliefs often limit opportunities, preventing potential businesses from reaching…
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